Consider mobile first in your email marketing
https://player.vimeo.com/video/232888837 When it comes to marketing, most emails are being read on mobile devices before any other medium. Making sure the code behind these emails remains optimized for mobile viewing is crucial ensuring our content gets where it needs to go and displays correctly. Drew Peterson, Front-End Development Manager here at DOM360, explains the intricacies […]
It’s not just what you say. It’s how you say it.
https://player.vimeo.com/video/232889374 “Communication” or “writing” encompasses a broad spectrum of initiatives and disciplines, each with its own media and tactics. One concept that remains consistent, though, is that the message needs to be crafted in a way that’s both compelling and engaging. From marketing and advertising to SEO and public relations, how do you engage with […]
Vendor management – a must have in today’s digital marketplace
https://player.vimeo.com/video/218484086 Are you or someone affiliated with your company monitoring your vendors? If not, you should be. The digital marketing world is vast and there are many moving parts to keep tabs on, including analytics and research reports. Kate Redmond, Director of Client services, weighs in on the issue.
The plan for a Cyber-Attack? Plan on it happening
https://player.vimeo.com/video/217729213 Taking steps to implement cyber-security can be inconvenient. But having a plan in place in case you are compromised is important for business and personal accounts. Create safe passwords, stay on top of software updates and be on the lookout for new ways cyber attackers can breach your business security.
Planning is the key to any successful mission
https://player.vimeo.com/video/216560764 By rooting your business in planning, you set yourself up for achieving what you set out to do. Deliberate and decisive strategic and tactical moves can solidify your business objectives for the future. They also enable you to run a business smoothly.
Keeping a creative eye on the future
https://player.vimeo.com/video/216556158 Digital creative is more than just an eblast or the next web campaign. It’s about ideas that can carry a brand’s message to the consumer in a consistent, relevant way. No matter what the media, that premise is pivotal to success. It’s the advantage in the digital marketplace that many other companies do not […]
Do Agencies Really Need a Marketing Platform? Uh, yeah!
https://player.vimeo.com/video/216560820 Being transparent with your client offerings and the costs associated with them is tantamount in today’s marketing landscape. Accountability is the lynchpin for most clients looking to significantly grow their business.
Our Digital Roots are Showing
https://player.vimeo.com/video/216560891 Our Digital Roots are Showing Many large, traditional agencies are having a tough time transitioning to digital. Making the leap isn’t just necessary to survive, it’s necessary to thrive. Being nimble and offering next-generation account service is a game-changer in today’s digital marketing world.
Talking Shop: the 3 Pillars of E-Commerce
https://player.vimeo.com/video/216560948 Talking Shop: the 3 Pillars of E-Commerce No doubt, it’s the website that’s pivotal to e-commerce. Here we discuss shopping carts, site aggregators and comparison shopping sites and how functionality and geographic location can affect your business point of view.
Military Influence
Military Influence Recently, I was asked what I learned from in the military and how I applied that learning throughout my career. After some deliberate thought, here is what I can say. I genuinely think my military experience provided a “frame” as Erving Goffman would say. A frame in which to view the world differently. […]