Robert Donovan Featured In Profile Magazine

DOM360 CEO discusses nontraditional hiring tactics with Profile Magazine

GREENVILLE, S.C.Aug. 5, 2015 /PRNewswire/ — DOM360 CEO Robert Donovan is featured in the latest issue of Profile Magazine, a print and digital publication that identifies and promotes innovation in prominent American industries, including marketing and advertising.

Donovan credits his accomplished team of marketing and web experts as the secret to DOM360’s success. The Profile article, titled “How to to Make Talent Development a Key Differentiator” discusses Donovan’s reverse-engineered hiring process step-by-step and explains how he finds talent.

To view the full article, click here.

Not only is Donovan open to nontraditional sources when looking for employees, he also assesses candidates first and considers traditional qualifications last. All DOM360 applicants take an online skills assessment that considers multiple aptitudes based on individual job descriptions. Next, finalists must pass several rounds of interviews before being offered a position.

“People call us and ask to work here every day,” Donovan said. “By making the [hiring] process long and arduous, we all know what we’re getting into, and we have low turnover rates.”

The company makes a point to create a culture that values its employees and gives them an opportunity to thrive. Currently, DOM360 employs 65 experts and yielded a 602% growth between 2011 and 2014.

Started in 2007 as Dealer Online Marketing, DOM360 now serves automotive manufacturers and dealerships nationwide. The company’s foundation lies in digital marketing, but DOM360 has evolved into a 360-degree marketing partner, integrating traditional media into its services and providing an unprecedented, real-time, 360-degree web-based marketing platform. Located in Greenville, SC, DOM360 was ranked No. 16 on the list of South Carolina’s Top 20 Fastest Growing Companies by Inc. magazine in 2014.

If you’d like to learn more about this topic or schedule an interview with Robert Donovan, please call Kate Redmond at 864-248-0886 or e-mail Kate at

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